I designed a brand identity, website, and a bright tomato red food truck for Pitruco, Philadelphia’s first mobile wood-fired pizza. After a lot of taste testing of delicious pizzas, the project began with developing an identity for the new business. Partners Nathan and Jonah were looking for a modern-yet-classic look and feel for their business, letting the pizza do the talking. Following the identity and branding work came the design for the exterior of the truck, the menu, and the Pitruco website. Look them up on Twitter next time you're in Philadelphia.