Graphic/Environmental Design, User Experience


Mobile Wood-Fired Pizza Truck

Philadelphia, PA

Bringing mobile, wood-fired pizza to the streets of Philadelphia.

I designed a brand identity, website, and a bright tomato red food truck for Pitruco, Philadelphia’s first mobile wood-fired pizza. After a lot of taste testing of delicious pizzas, the project began with developing an identity for the new business. Partners Nathan and Jonah were looking for a modern-yet-classic look and feel for their business, letting the pizza do the talking. Following the identity and branding work came the design for the exterior of the truck, the menu, and the Pitruco website. Look them up on Twitter next time you're in Philadelphia.


The tomato-red Pitruco food truck featuring a wood-fired pizza oven in pack, the original website design, and the truck menu.